A:Our five "clay" masks appear clay-like but are actually cream-type rinse-off masks, similar to an intensive cream. The rich, creamy texture makes them well-suited for intensive skincare use. These five masks do not contain any titanium dioxide or kaolin clay, so they are not clarifying clay masks. Instead, they achieve their "clay" texture through the addition of five different natural botanical ingredients, allowing you to truly experience the concentrated actives while providing better coverage and enhanced penetration.